The National Association of Realtors (NAR) has become a pathetic organization that is desperately manipulating the housing market. They spread misinformation to unsuspecting consumers through their 1.3 million members and through the mainstream media (MSM). Now, they are lobbying the US Congress to keep theicommissionse commisions.
Realtor® is to Real Estate Agent as Mercedes® is to Car
Recently, some journalists reported results of a Harris poll in which real estate agents were perceived as one of the least prestigious occupations in a list of 23 professions. Too bad they didn't include Realtors'® on the list.
Realtors'® are distinct from real estate licensees. In addition to completing mandatory quadrennial Code of Ethics training, RealtorsÂ® also have access to educational opportunities and training in real estate specialties that are not available to other licensees. NAR's Public Awareness Campaign educates consumers about these and other distinctions, and after nine years, the campaign's effects are evident.
In the past three years alone, NAR research has shown that the number of consumers who say they would be more likely to use a Realtor' instead of a real estate agent who is not a member of NAR has risen by nearly 20 percent, to three out of every four consumers. Over the past six years, the percentage of consumers who believe that Realtors'® are more qualified to promote the sale of a home than real estate agents who are not Realtors' has risen dramatically, from 54 percent in 2000 to 73 percent in 2005.
Realtors' are real professionals who have the opportunity, experience, and privilege of helping people achieve the American dream of homeownership. What could be more prestigious than that?
Tuesday, December 12, 2006
Realtors' Ego Ride
Posted by David at 10:36 AM