Thursday, May 17, 2007

Lereah: It Was My Publisher's Fault

David Lereah was interviewed by ROBERT SIEGEL of NPR.

ROBERT SIEGEL, host: But to put this in some context, you have been a positive voice for real estate. So much so that a couple of years ago, you published a book in 2005 whose original title was "Are You Missing The Real Estate Boom" .... the subtitle of that book was "Why Home Values and Other Real Estate Investments Will Climb Through the End of the Decade." What went wrong? Where was the point where you stopped seeing real estate values going up through 2010 and something happening to it instead?

Lereah: Great Question! First the boom was Double Day Random House Word that ..

Seigal: that your publisher, you are telling me

Lereah: .. put on the title. It wasn't my title unfortunately. So it was a poor choice of titles.

Siegal: You are not the first person with that excuse in this studio.

Lereah: But if you actually read the book. I say the boom is not good, it cannot sustain itself. I actually redefine boom to be a healthy expansion.

Siegal: Well wait a second. But in the cover of the book you said it would be the "golden age' of real estate.
A most interesting exchange. It is amazing to see the press actually press David Lereah for his relentless cheerleading, his half truths and bad predictions.