Monday, May 15, 2006

Google Fight Comparison

Currently, housing boom has 10.9 million hits and housing bubble has 8.5 million.

However, back on July 28, 2005, 'housing bubble' had 986,000 hits on Google and 'housing boom' had 1,770,000 hits.

'Housing boom' grew by 515% but 'housing bubble' grew even faster at 762% during the past 9 months. Sure, housing bubble is still behind housing boom but it is growing at a much faster rate. Interesting. :-)


  1. Google Trends is interesting because it shows that people search much more for 'housing bubble' but the news media reports more about the 'housing boom'.

    Also, just like the real housing market, people's searching for 'housing bubble' peaked last summer and has declined since.

    Also, if you reverse the terms, like this, you can see that Arlington is the #2 city in the world searching for 'housing bubble', San Jose is #1. Reston and DC are also in the top 10.

  2. I wonder if real estate companies pay Yahoo! and Google to list their sites in the top 100 searches. I am sure they requested the search engine companies to add "housing boom" in the keyword search feature.

    Desparate times call for desparate measures if you are in the RE business.

  3. put quotation marks around each phrase - which seems to be the thing to do - and the fight come out differently:

  4. Shoot I was all prepared to show Google Trends and then saw the commenters that beat me to it. Certainly search volume is a better indicator of current behavior, especially over time as it shows something more actionable - interest. Pages resulting for a phrase simply show the number of pages that match that topic on a broad level... Could be lots of spam from all these online mortgage sites trying to generate mortgage-related traffic...