The
National Association of Realtors has launched a new ad campaign called '
Realtors are the Business Owners Next Door'.
People across the country might be surprised to see a Realtor® from their own community on national television, as the National Association of Realtors® launches a new television advertising spot, “Entrepreneurs,” during the Realtors® 2006 Midyear Legislative Meetings & Expo this week in Washington, D.C. The new ad features an all-Realtor® cast who explains their commitment to helping their neighbors achieve the American dream of homeownership.
For many recent home purchasers who used exotic mortgages, the 'dream' of homeownership will become their American nightmare. Their interest rates will adjust upwards at the same time when they have to start paying principal.
One of the Realtors® in the commercial is Josephine Gleason from Roswell, Ga. Josephine has been living and working as a Realtor® in her community since 1979. “Helping people find a piece of the American dream is the best job in the whole world,” she said.
Pass the kool aid. :-( Josephine, Have you ever warned someone that using an interest only ARM as a means for 'affording' a house is a bad idea?
Other Realtors® in the commercial are Alma Alden from Dallas; Kevin Borman from Grand Junction, Colo.; Barb Cooper from Austin, Texas; Taylor Jernigan from Montgomery, Ala.; Pollyanna Snyder from San Clemente, Calif.; and Larry Spiteri from San Ramon, Calif. “I’m a small businessman just like the owner of the coffee shop on the corner,” said Larry. “Being a Realtor® is the all-American job.”
All American job? Puhlease! Soon, Realtors
® may be as popular as used car salesman.
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