Why? Ameriquest had an interesting commercial on the superbowl yesterday. If one searches for 'ameriquest commercial' on Google then the below results appear.
Notice how the Bubble Meter site is the 5th top match. It points to this post Ameriquest Commercial Post on BubbleMeter. My Ameriquest post criticizes a different commercial that they aired back in December.
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So what was the nature of the superbowl commercial? As I don't give a hoot about pro sports, I didn't see it.
ReplyDeleteThe ad's tagline is "Don't judge too quickly." In one of them, family members walk into a hospital room and (mistakenly) think that their loved one is dead.
ReplyDeleteI suspect that Ameriquest is saying to viewers "Just because we agreed to pay over $300 mil last week to customers because of predatory lending, we are still good guys." Or, this is what I think that they're doing. Any other thoughts?
Or maybe they are saying just because a growing chorus of people are claiming there is a housing bubble does not make it so. "Don't judge too quickly." I.E. There is no bubble. Take out a loan. Buy!
ReplyDeleteI thought "Don't judge too quickly." meant that Ameriquest doesn't judge too quickly, i.e., they'll lend money to anyone and everyone.
ReplyDeleteI interpreted the commercial the same way nickv did that it was Ameriquest that would not judge you too quickly, they are a sub prime lender after all (by definition they are loaning to people that others do not want to). I'd guess that other than GoDaddy, most firms had their ads storyboarded before Ameriquest settled.
ReplyDeleteI think nickv and nelsonal are correct. :-)
ReplyDelete