I was watching an Ameriquest Commercial tonight and they were touting home equity loans. The tag line in the commercial was "Get money out of your house."
Two Points:
1) They use the term 'house' not home. Why? The word 'home' often has a deep personal attachment for owner. The term 'house' does not. It is 'Home Sweet. Home.'
2) One one gets a home equity loan they do NOT 'get money out of your house' but rather one borrows against their ownership in their home. The loan is guaranteed with the value of the house. Your home is not your ATM.
Oh and the corporate slogan is 'Proud Sponsor of The American Dream.'
Wednesday, December 28, 2005
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