Realtors' Preemptive Strike

The Realtors are worried that in the near future they may be seen by the general public as less trustworthy then used car salesman. That is why they are launching a preemptive strike using advertisement spots to quash any notions of dishonesty.

For nearly 100 years, Realtors^® have subscribed to one of the oldest codes of ethics for trade groups in the country. Today, with the premiere of advertising spots entitled, ‚“Someone You Can Trust,” the National Association of Realtors^® explains how its Realtor members‚’ adherence to that code serves and protects the public.

Will it work? Doubtful. The fallout from the housing bubble will induce many people to blame all sorts of people, but significantly real estate agents. The public will remember Realtors who claimed "Real estate always goes up." With such cheerleader clowns like David Lereah and Leslie Appleton-Young as leaders of the real estate agents, the reputation of real estate agents will most likely emerge badly tarnished. The real estate agents are worried.