
From the
FAQ at
CondoFlip.com:By now, you may have seen some of the press that we have been getting about our Condo Flip™ website (http://www.condoflip.com). We've been written about in THE WALL STREET JOURNAL, USA TODAY, THE NEW YORK TIMES, FORTUNE and a host of other publications. We know that the word FLIP is not always used in a positive way. Well, we're going to re-brand the word FLIP to simply mean the "re-selling" of preconstruction condos.
After all, it's the word that buyers and sellers use most often. Don't forget that MONSTER is no longer a scary creature, it's a JOB HUNTING site. AMAZON is no longer a river, it's an ONLINE SUPERSTORE. YAHOO is no longer what you scream when you strike oil, it's a SEARCH ENGINE. So, FLIPPING is no longer the desperate attempt of a condo buyer to resell their unit, it's what a curious buyer does to see how much they can sell their condo for. It's as simple as that.
That is a major task to rebrand the word flipping. CondoFlip's website also claims that "Bubbles are for Bathtubs." We will see how long this internet based condo flipping company lasts. This gives a whole new meaning to dot condo.